Success For Indie Songwriters

A strategic tactic for musicians, bands, or artists to get their foot in the door of the music industry is by landing a deal for commercials or films. I read an article from BMI.com on how a band attracted more attention from a single advertised with a national commercial than the commercialized brand itself. It was a Garnier Fructis commercial, and the band's lyrics really stood out. This type of promotion yields immediate exposure to indie artists and increased downloads of their music from excited fans. There are industry professionals who are looking for songs from indie artists to partner with in projects, even though it may take more than one try to get the type of exposure desired. A successful business relationship with commercial and film producers increases the chance of being exposed in further projects. However, the music is getting out there, nationally, and the artists exposure has reached a new peak. Write from your heart and good luck!!

Mallernee, E.(11/22/2010).Heard but not seen: How indie songwriters can make it big on-screen, Retrieved from http://www.bmi.com/news/entry/549918, Retrieved 12/16/2010.